How to Plan an Event: A Step-by-Step Checklist
Most event problems are decided weeks before the doors open. Here is the order to plan things in, and what to check at each step.
Event Registration Forms: What to Ask (and What to Skip)
Every question on a registration form costs you sign-ups. Here is how to ask for exactly what the event needs — and nothing else.
Companion tickets, and why they are priced wrong almost everywhere
An accompanying person is a second human being who eats lunch, needs a badge and occupies a seat — not a checkbox on somebody else's…
Checking in 500 people without a queue
The door is the only part of your event every single attendee experiences. Most of what makes it fast has nothing to do with the scanner.
Event Metrics That Matter: How to Measure Event Success
You cannot improve what you did not measure. The handful of event metrics worth tracking, and what each one tells you.
In-Person, Online or Hybrid: Choosing the Right Event Format
The format decides your budget, your reach and your logistics. How to choose between in-person, online and hybrid.