Latest · Guides
How to Plan an Event: A Step-by-Step Checklist
Most event problems are decided weeks before the doors open. Here is the order to plan things in, and what to check at each step.
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7 Event Ticket Pricing Strategies That Sell More Tickets
Price is the loudest thing on your event page. Seven ways to set it so more people book — and book earlier.
Event Registration Forms: What to Ask (and What to Skip)
Every question on a registration form costs you sign-ups. Here is how to ask for exactly what the event needs — and nothing else.
Companion tickets, and why they are priced wrong almost everywhere
An accompanying person is a second human being who eats lunch, needs a badge and occupies a seat — not a checkbox on somebody else's…
Checking in 500 people without a queue
The door is the only part of your event every single attendee experiences. Most of what makes it fast has nothing to do with the scanner.
Should the customer pay the processing fee?
Absorbing it keeps the advertised price honest. Passing it on protects a thin margin. Here is how to decide, and the one way of doing it…
Badges for the people who never registered
Speakers, volunteers and the organising committee are the people everyone is looking for — and the ones handled with a spreadsheet and a…
Calling for abstracts without the email chaos
Abstracts arrive as attachments to a shared inbox, get reviewed in a spreadsheet, and the accepted authors are retyped twice before the…
Certificate of Attendance vs Appreciation: who gets which
A speaker did not attend your conference — they delivered at it. One template that calls everyone an attendee devalues the document for the…